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The Importance of Building an Email List

The Importance of Building an Email List

If you are an Internet marketer, then you know that the number one thing required for a successful website is traffic. Without traffic you will not be able to make sales. So the big question becomes how do you get visitors to come to your website?

There are many ways to optimize your web pages to attract traffic. Good SEO is important, and if you are not familiar with SEO you should check into it. You can also use forum marketing, Facebook marketing and other social platforms to promote your site. Once you have visitors, however, it is important to hold on to them however you can. That is why the importance of building an email list is understood by so many successful marketers.

Of course once you have visitors to your website, it is important to have informative and compelling material there to make them want to come back. If they don’t like what they see, even an email list will probably not help you to get return traffic.

On the other hand, people who like what they read on your site will want to know what you have to offer next. If you provide them with a way to sign up for an email list it will not be hard to get people to join. Some marketers offer a free gift to anyone joining their email list, and that is not a bad idea. For instance, one website about dog training offers a free e-book filled with tips about how to get a dog to do basic tricks such as roll over, sit, stay and sit up. Find something in your own niche to use as an inducement to join your list.

Once you have set up an email list it is important that you use it. Your subscribers should get used to getting one to two emails from you each week. Remember, though, that they are not subscribing in hopes that you will try to sell them something. They are subscribing because they want more information and they think you will provide it. So most of your emails should contain just that — information. It is okay to provide a link to something at the end of your email, but it should not be the focus.

Also, don’t fall into the bad habit of asking a question or posing a lot of problems only to force your readers to buy something to get the answers. I don’t know about you, but when I get emails like that I quickly hit the “unsubscribe” button. It is alright to present a resource, but questions asked in your email really should be answered.

People will join your email list because they want to believe in you. Don’t let them down. Don’t abuse their faith in you. You can drive a lot of traffic to your website through an email list. Just make sure that the information you send your subscribers is information they want and are seeking. Once your traffic is flowing you will better understand the importance of building an email list.

Filed under: List BuildingTraffic Generation

The Basics of Internet Marketing

The Basics of Internet Marketing

Internet marketing is commonly defined as the advertising of products by using the internet to reach your specific audience. When done well, it can bring a significant amount of income, and, for many companies, is the main way in which they sell their products. In this article, we will go over some of the fundamentals of internet marketing that can help your business be a success, such as honesty in advertising, blogging, and making it clear that you are a legit company.

First of all, make sure the main marketing message on your website is uncomplicated, straightforward, and honest. Considering the enormous quantity of content on the internet and the constant pull for attention, it is no wonder people seldom go through the hassle of reading long, convoluted advertising text on a site. If you are honest and straightforward, readers will have more trust in your business, as opposed to ignoring it and blowing it off. Sticking to “honesty in advertising” is the best choice every single time. Although some ads make claims that seem too good to be true, this does not mean you have to follow these same tactics, which often given internet marketing a bad name. It is no secret that you can make a substantial profit by simply choosing to be truthful and sincere. Consider the type of people you from which you would buy and strive to model your business after them.

Blogging is a also a great way to sell products, and adds a personal touch that readers can easily identify with. It is a helpful way to improve any online business, and is an additional way to connect with your clients. It not only adds content to your site, but it also grows your online presence. This often directly translates into a loyal following and paying customers. In addition, be sure to include a section on your site that displays how your customers can best get in touch with you. Even if your contact information is at the bottom of every page, it will build trust with your readers, and will let them know that you are a real person. Doing this not only puts your customer at ease, but it also has search engine optimization benefits if anyone searches for you or your location, your site is more likely to show up in the search results.

In conclusion, if people do not trust in you and your business, then there is zero chance they will make any type of purchase from you. It is for this reason that you must seek to cultivate trust with your potential customer through a quality website that features clear, simple descriptions of your product, contact information that is easy to find, and, in some cases, a blog that keeps them up to date. In addition, give your valuable customers the reassurance they need by supplying a privacy policy, Frequently Asked Questions section, an About Us section, as well as any other additional information that makes it clear you are running a trustworthy business. Following these tips will help ensure that you are an internet marketing success.

Filed under: Getting Started

Becoming Successful In Internet Marketing

Becoming Successful In Internet Marketing

Are you looking for a way to create an income stream that runs 24 hours a day, seven days a week without you working on it? Then you should look into Internet marketing because of the massive potential to generate an automated revenue stream for yourself. However there are some things to consider. In this article we will discuss how you can become a successful Internet marketer and finally quit your job!

Making money on the Internet is a dream that many people have. There are many websites and blogs dedicated to the ideal lifestyle of living on the beach, running your business with a laptop and traveling the world – all while making money on the Internet. While some of this is in fact true, they also leave the hard work aspect of it.

As you are looking into Internet marketing there are many factors to consider. One of those is if you are going to be an affiliate marketer, or a product owner. There are pros and cons to both – it really depends on your personality and skill set on which one you choose.

If you’re just getting started with Internet marketing, it is often best to become an affiliate marketer. You can start making money quickly if you do it right. You can also use the wisdom you learn to later to create a product of your own.

There are many courses that you can buy on the Internet that will teach you how to do Internet marketing. However you should exercise caution with most of this information because there is a lot of hype out there. There are a lot of false promises and information that no longer works.

Unfortunately many new Internet marketers have been led down the wrong path and have spent a lot of money on outdated information. This can lead to frustration and ultimately failure as an Internet marketer. But don’t let this happen to you! You should be skeptical on any guarantees or promises made that you will be rich soon.

As for which courses and information that you should purchase, look for case studies that are recent and from reputable sources. Join a few forums and start networking with other people. Within a short time you will make new friends and they can also help steer you in the right direction.

If you have been with Internet marketing for some time, you should consider owning your own product. If you are the product owner and have affiliates promoting your products, you can make some serious money!

You also should consider traffic sources such as pay per click or search engine optimization to capture leads. Finally you should have an efficient sales automation funnel to help convert leads into sales.

As you can see there are things to consider when starting your own Internet marketing business. However if you stay consistent, work hard and don’t give up you’ll most likely find success and finally be able to quit your job on your terms!

Filed under: Mindset

Avoiding Shiny Object Syndrome In Internet Marketing

Avoiding Shiny Object Syndrome In Internet Marketing

Internet marketing is all about using current technology and trends to create a plan and outsmart the competition online. It takes lots of research and paying attention to what today’s audience is looking for in a particular niche to decide what goes into a strategy. Unfortunately, many marketers fall for “shiny object syndrome.” This means that they are attracted to new buzzwords, trends, and channels and feel that they must use them on their target audience. Here are some things to think about before adding these new concepts to your marketing plan.

While “shiny object syndrome” can be fun, exciting, and unexpected, the problem lies with the fact that the marketers that jump at a chance to use them don’t take time to see if these are things that the target audience is really interested in. Just the fact that they are new and “shiny” means that they are “hot” and should be used to blow away both the audience and their competitors. This can backfire on the marketer if it’s not interesting to the audience, or worse yet, it prevents them from getting the valuable information that they need. Readers will leave sites in a heartbeat if they can’t get the information that they need, no matter how “hip” the marketing is.

Consider your current business strategy before trying new concepts. Think about the problems that you are trying to solve, how you reach your customers, the number of visitors that use your information, your resources, and whether you are considered an expert. If these new concepts do not fit within each one of the goals that you have for these considerations, you chance having your marketing plan, and ultimately your audience, turn against you. On the flip side, if you don’t completely understand these considerations beforehand, the chances of the new concepts being added to your plan will most likely fail.

Do not use new tools just to use new tools. For example, just because a new social media site comes out does not mean that you have to jump on it right away. It may not even be appropriate for your target niche and when it comes to marketing, your time is precious. Don’t waste time on items that won’t help your business. Before you start adding anything new to your plan, you must make sure your current plan is already succeeding. Adding something new without understanding why your current one is failing will most likely still result in failure. Be sure everything is in place for success before you start adding and shuffling things around in your marketing plan. Be sure that whatever methods you decide to use are also appropriate for targeting your particular audience. For instance, you are targeting women of a certain age, make sure that whatever is in your strategy is appropriate for that audience.

As previously described, as an Internet marketer is is of utmost importance to not fall for “shiny object syndrome.” You are more than allowed to use new things in your strategy, but you must consider your current one, what you are trying to achieve with your plan overall, and if what you want to add or change is appropriate to your audience.

Filed under: Mindset

An Internet Marketing Primer

An Internet Marketing Primer

Internet marketing is a huge marketing opportunity for anyone willing to learn and master the principles involved. If an individual has a product that people want to buy, a well-placed advertising campaign on the Internet will pay dividends.

Everyone is on the Internet it seems and for a small fish to get noticed in the big sea of Internet marketers is a big proposition, seemingly difficult to overcome. There are, however some strategies that do overcome seemingly insurmountable obstacles.

The key to developing a way to market a product through Internet marketing is to either make a decision to hire someone who is an expert in this area, or learn how to do this yourself. Hiring a firm can be expensive, and there is no guarantee that the results will be to your liking. Testimonials are as good as the person that says they are good and unless you can speak directly to the person that gives the testimony, they are pretty worthless.

So, if an individual is to take on this project him or herself, a learning curve must be overcome. Learning how to develop a website can be a bit intimidating, but a blog can be started immediately for nothing and the learning curve is small. Blogger.com is a good place to begin. They will walk anyone through the steps so they will be up and running very quickly.

Next, you need to find out where your market stands in comparison to the competition. The google keyword tool is your next stop in your Internet marketing adventure. This tool is free and will tell you what people are searching for on the search engines. Since most people use Google, that is a good benchmark to use.

So, let’s say that your product is fishing lures. Go to the keyword tool and type in “fishing lures”. You will see how many people are looking for that term in a month. Probably quite a few. You will probably need to narrow your search term down to the point where you have a good number of lookers, and not too many websites that are competition. You might try some varieties of fishing lures such as “deepwater lures”, or “night fishing lures for catching bass”.

Once you find a keyword, or a keyword phrase that is being searched for from 30,000 times a month and up, and the competition shows weak, then you have a winner. Build your blog around that keyword phrase. Try to incorporate the keyword phrase into the url, the title of the blog and use in two to three times in the body of the description of your blog. It is likely that the blog will eventually rank well in Google.

This is the main technique in attempting to gain an organic rank on a major search engine. Now you can keep learning by discovering other key words that rank in a similar way and build blogs around those keywords. When you have several blogs pulling in traffic to sell your fishing lures, you might just have a good start on an Internet marketing business.

Filed under: Getting Started

Welcome To My Blog!

Hi, I’m Venu – nice to meet you, and welcome to my new blog!

After years of struggling, I’ve finally decided to take some massive action…

So on this blog, I’ll be documenting my findings from my new journey into the Internet Marketing industry – including what works, what doesn’t work, and everything in between.

I’m all about giving value, so stay tuned for my step-by-step guides, video tutorials, and helpful tips to help you make your first money online.

Finally, to learn more about me, my story and how I’ll be helping you achieve your goals, please check out my About Me page.

I’ll be in touch,

K Venugopal

    Filed under: Welcome




     




     


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